Tuesday, March 17, 2009


Upcoming design process projects are going to require knowing how much room a given amount of copy will occupy in a layout. We will continue with the marker comp process of design and layout prior to moving to a computer for final art production. This means you will have to figure out (by hand - without the computer) how much room is needed for copy in the layout comp. This is called copyfitting. I want you all to do a bit of research on the web as to how this is done. There are multiple sites that will explain it. I also have resources as to how it is done. So, figure out how to do it and be ready to use it when we get to the layouts with large blocks of copy to integrate into a comp design. Blog about it so I can see your progress.

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