Wednesday, March 25, 2009

Copy Markup

This is an FYI as to how to read type mark-ups. Since designers are now essentially the typesetters, this mark-up language isn't utilized to the extent it used to be when a designer had to communicate to a typesetter. Today, production artists assembling layouts on a computer for a designer or art director may be directed using this markup language.

12/14 [18 Times Reg.
This means 12 point type, 14 point leading, Flush left in a column 18 picas wide, set in Times Regular.

13/18 [24] Helv. Bld.
This is 13 point type, 18 point leading, Justified column, 24 picas wide, set in Helvetica Bold.

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